Case Study

Following the Covid-19 pandemic, the Oakland Museum of California (OMCA) reopened with a redesigned website that provided clear and accessible information about exhibits, events, visitor guidelines, and opportunities for support. Jen Mediano led the content strategy and development, creating a structured, intuitive, and user-focused platform to reengage visitors and enhance their experience with this renowned cultural institution.

About the Project

  • The Problem

    • Site and content was outdated and closed off

    •The old site did not reflect the in-person experience of the museum

    •The museum was closed through the COVD-19 pandemic

    •Over time, the website had collected a lot of information, and little organization

    •There was no clear strategy, and many stakeholders had differing opinions on what mattered on the website

  • The Solution

    •Simplified navigation

    •New editorial calendar

    •Content was created through the viewpoint of a first-time visitor

    •Made the homepage feel welcoming and immersive to the in-person experience

    •Break up the navigation by primary and secondary audiences

  • The Impact

    •Updated, “open” look that reflected OMCA’s warm, Hella Oakland brand

    •Cleaner, task-based navigation that let the content breathe

    •Fewer calls to the museum help desk from patrons asking how to find maps or educational material for schools; buy tickets, or donate

    •When OMCA re-opened after the pandemic, visitors could easily find events and rent the location for events

    •An updated governance plan to remove outdated content, blog guidelines for length and deletion,  and to determine new content needs

Download Full Case Study